Reddit may not have had the most memorable commercial during Sunday’s Super Bowl, but it certainly had the shortest one.
The community-discussion website, recently in headlines after some of its commenters egged on wild trading in heavily shorted stocks such as GameStop Corp. GME, +19.20%, debuted its first Super Bowl ad with a five-second text-card that looked more like the end credits of “The Big Bang Theory” than a typical high-production-value Super Bowl ad.
“If you’re reading this, it means our bet paid off,” the ad read. “Big game spots are expensive, so we couldn’t buy a full one.”
The price of a 30-second commercial for this year’s Super Bowl was $5.5 million, according to Variety, which would equal to about $915,000 for five seconds.
At a mere five seconds, it still wasn’t the shortest commercial in Super Bowl history: Miller High Life had a one-second ad in 2009, and Seattle-based Ivar’s Seafood Restaurants aired a half-second regional ad that same year.